Home » Trade Marks, Brands and Competitiveness by Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness Teresa da Silva Lopes

Trade Marks, Brands and Competitiveness

Teresa da Silva Lopes

Published December 20th 2010
ISBN :
Kindle Edition
271 pages
Enter the sum

 About the Book 

This bookexamines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors providean historical account of the contribution of brands in consumer goods toMoreThis book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth- examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law- and look at the building and repositioning of individual brands as example of the interplay of law and strategy.Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.